Element #7: Displays & Layouts
Your booth must have eye appeal and be visually stimulating. Research has shown that in a retail environment such as a mall you have approximately 3 seconds to catch the attention of potential customers as they walk by your store. This holds true for special events as well.
Your number one method of gaining attention is a machine in operation. Pay close attention to the positioning of the machine within your booth. It should be visible to all that pass by, yet out of reach of young hands. But your machine is not the only attraction; it needs to be complemented by a visually stimulating layout as well.
Props, displays, lighting, merchandise and samples all contribute to your appearance. As well, the layout needs to be conducive to operations and production. Common tools and supplies must be in easy reach, as well as inventory.
So in essence your work area becomes part of your display. Thus, you must focus on keeping things neat and clean. Customers will make quick judgements about your operation based upon how it looks. An unprofessional appearance implies an unprofessional company. This can be a challenge for many embroiderers, as they are not used to being in the public eye.
Element #8: Transportation
Transporting your equipment can be a challenge. But this is what puts the mobile in mobile embroidery. A sturdy dependable trailer is a must! Don't try to cut corners in this area, as it may result in damaged equipment. Cargo trailers come in a wide variety of shapes, sizes, and options.
The Basic Trailer:• Dual axle units provide a far superior ride over single axle units
• The trailer should be able to serve as a portable workshop
• Minimum dimensions of 16' long, 7' wide and 6
1/2' high
• Rear cargo door with ramp and a side entry door
• Interior anchor points for tie-down straps
The Ideal Trailer:• AC wiring with receptacles and breaker panel
• Finished interior walls and ceiling
• Ceiling mounted air conditioner
• Pull out awning along one side
• Overhead interior lighting
• Generator compartment
• Exterior floodlights
• Full insulation
• Windows
Element #9: Insurance
Most business insurance policies only cover the equipment in its permanent location. Thus, you will probably need an additional policy to cover whatever you take with you. Plus, you may be required to have a certain amount of liability coverage by the event promoters. Many insurance companies will cover your mobile needs using an inland marine policy.
Element #10: Setup and Breakdown
Though it would be nice to take along everything from your shop, so as to be prepared for every contingency, this is just not possible. Taking more equipment and supplies than you need just leads to more clutter and extended length setup and breakdown.
Your goal should be to travel light and efficiently. Spending endless hours setting and breaking down is exhausting and frustrating. Invest in sturdy containers that are organized and packed the same way each time. Everything should be clearly labeled. And be sure that everything is readily identified and on wheels.
Sample Travel Checklist - Equipment & Supplies
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Banners
Backing-Paper
Backing-Pellon
Solvy
Bobbins
Bobbin Cases
Briefcases
Price List Book
Business Cards
Disks-Designs
Disks-Past Boat Show
Disks-Blank
Disks-Software
Disk Labels
Surge Supressor
Exhibitor Passes
Wheel Chocks
Padlocks
Tools-Machine
Tools-General
Tools-Timing
Towels
Felt
Cap Frames
Cap Framing Device
Drinks
Tables
Table Skirt
Lights
Signs
Sign Hooks
Extension Cords
Multi-Strips
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Needles
Hemostats
Snippers
Tweezers
Razors
Scissors
Pinking Shears
Dictionary
Machine
Machine Oil
Manuals-Machine
Manuals-Software
Pens-Ink
Pens-Touch Up
Computer-Design
Computer-Laptop
Cell Phone
Cell Phone Charger
Stock Design Books
Design Index Book
Cooler
409 Cleaner
Stacking Trays
Dust Covers
Sailfish
Munchies
Grid Cubes
Grid Wall
Grid Panel
Easel
Rope
Bungee Cords
Ramp
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Samples-Sewouts
Samples Apparel
Samples-Caps
Samples Catalogs
Credit Cards Strips
Credit Card Mach.
Change Box
Calculator
Tape-Masking
Stapler
Pads-Order
Pads-Note
Pads-Show Order
Rulers
Stamp-Paid
Stamp-Business
Merchandise-Misc
Merchandise-Caps
Chairs
Plants
Radio
Hand Truck
File Cabinet
Trash Can
Trash Bags
Brochures
Rack-4 Way
Rack-Rolling
Rack-Waterfall
Binder Clips
Pictures
Ratchet Straps
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Working with Unions
Some event facilities have contracts with workers union for services. This will greatly restrict what you are able to do physically onsite and add substantial cost to your setup and breakdown. For example, electricians will be required for making all electrical connections. Union labor will be required for moving, setting up and breaking down booths. Typically you will have to contract for a minimal amount of time, such as 1 hour, even when you just need "assistance for 10 minutes". Find out restrictions in advance and be prepared to pay the costs.